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2010 IBM Mid-Market Co-Marketing Offering
IBM is pleased to announce the 2010 IBM North America Mid-Market Co-Marketing offering.
Building upon our ongoing commitment to growth in the Mid-Market, we are making a significant investment in marketing funding and resources that are designed to help you, our Business Partners, succeed in this fast-growing Mid-Market space.
IBM will deliver incremental marketing assistance to eligible Business Partners using a professional Marketing Services Vendor, TSL Marketing, to drive Mid-Market revenue in 2010. TSL Marketing will be fully supported by IBM in servicing our Business Partners. Eligible Business Partners will have access to skilled, experienced resources knowledgeable in IBM’s products, plays, and tools. They can select from available pre-developed campaign themes or work with TSL Marketing to develop custom themes. Business Partners who are eligible for the offering have the flexibility to market any IBM Hardware, Software or Services solution which they are authorized to sell. Taking a total end-to-end approach, TSL Marketing will help Business Partners develop their 2010 marketing plan, assist with list development and acquisition, and aid with the execution of initiatives. TSL Marketing is available to assist with funds and lead management, increasing Business Partner productivity. Eligible Business Partners may also choose to execute campaigns with their own marketing vendor or Distributor.
The IBM PartnerWorld level and prior revenue attainment are instrumental in determining each Business Partner's eligibility for, and the level of co-funded dollars available through, the Mid-Market Co-Marketing Offering. Business Partners with combined IBM Hardware and Software revenue of at least $25,000 USD for the period from Q4 2008 through Q3 2009 inclusive are eligible for the Entry Offering. Business Partners with combined IBM Hardware and Software revenue of at least $150,000 USD for the period from Q4 2008 through Q3 2009 inclusive are eligible for Core Offering, which provides eligible Business Partners with the potential to request additional co-funded dollars based upon successful execution of marketing tactics.
For complete details, refer to the attachment.
Inquiries about this offering may be directed to the IBM Mid-Market Co-Marketing Offering Manager, Barry Shultz, at bbshult@us.ibm.com. Business Partners wishing to confirm their eligibility and begin developing their marketing plan may contact TSL Marketing at ibmsupport@tslmarketing.com or by visiting http://info.tslmarketing.com/BPcontactus to complete a contact inquiry. You may also call TSL Marketing at 443-718-4252.
